GW Monogram

Giving

 

GW Crowdfunding Application Checklist

Before applying

  • Your project. Consider whether your project has a clear case for philanthropic support, or if one needs to be developed.
  • Strategy. Successful crowdfunding projects require a marketing plan, content including video and graphics, an audience of potential supporters, and a way to engage them.
  • Advisor. Do you have an advisor from the Division of University Advancement (DUA)? Most schools, colleges, and units have a development staff person assigned to their area. Your advisor is responsible for obtaining necessary approvals for fundraising and marketing materials within your school, college, or unit. If you are unsure who would be your advisor, please contact givingatgwu [dot] edu (giving[at]gwu[dot]edu).
  • Approved Fund. Work with your DUA advisory to determine the correct DUA fund to use for your crowdfunding effort.
  • GW Crowdfunding Policies and Procedures. Is your project aligning with GW Crowdfunding policies and procedures?

After your application has received initial approval

  • Project Planning Meeting. Staff from the Office of Annual Giving will schedule a time to meet with your group and advisor. At this time, any questions or outstanding items regarding your application will be discussed.
  • Budget. Prepare to discuss your fundraising plan, including how money raised will be spent and on what timeline.
  • Video, Photos, and Written Collateral. All content will be reviewed by the Office of Annual Giving (see policies and procedures) and is subject to editing.
  • Marketing and Outreach Plan. Prepare to discuss the details of the marketing and outreach plan for your crowdfunding project.
  • Stewardship Plan. Prepare to discuss how you will thank individuals who support your crowdfunding project, and how you will communicate how the funds raised for your project were used.

 

Questions, comments, or concerns? Email us at givingatgwu [dot] edu (giving[at]gwu[dot]edu).